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GeekOut Launches Community Co-Creation Support Service for IP Holders and UGC Creators
GeekOut Inc. (Headquarters: Minato-ku, Tokyo; CEO: Soichiro Tanaka; hereinafter “GeekOut”) today announced the launch of a new service that supports co-creation between IP holders and UGC (user-generated content) creators on Roblox. This launch coincides with the rollout of Roblox’s new Licensing Platform, which hosts a License Manager and Licenses catalog.
(Reference：Roblox Launches New Licensing Platform For Experiences)
GeekOut has been closely collaborating with Roblox Corporation and Japanese IP holders to discuss how these new tools can streamline and automate IP licensing on the Roblox platform. The service enables IP holders to utilize a new licensing model—Platform License—to expand their IP safely and flexibly to a global audience of Gen Z and Gen Alpha users.
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Service Overview
1：Platform License Operations Support
GeekOut enables smooth and large-scale implementation of Platform Licenses, a novel form of IP licensing designed for Roblox:
License Operations Support：
Establishing continuous monitoring systems using License Manager to ensure compliance with IP usage guidelines.
Creator Communication Desk：
Handling inquiries, applications, and consultations from global UGC creators.
Promotion and Media Activation：
Assisting IP holders in leveraging their communities for marketing and promotional activities.
2：Content and Community Growth Support
For creators working with licensed IP, GeekOut offers:
Operational Advisory：
Through initiatives such as GeekOut Studio, creators receive guidance on project operations, team staffing, and funding strategies for scaling projects.
Compliance Guidance：
Offering consultations and advice on appropriate IP usage and content creation within the bounds of guidelines.
GeekOut’s Unique Value
GeekOut has built its support framework based on expertise gained from past collaborations with Japan’s leading IPs and through its extensive network of over 2,000 Roblox creators worldwide.
To support Platform License operations, GeekOut utilizes proprietary technology developed in-house. This allows for monitoring of UGC content quality and ensures continuous improvement at scale.
Additionally, GeekOut provides engagement planning systems that bridge both on- and off-platform interactions. Through the direction of engagement planners specialized in UGC and community building, GeekOut enables IP holders to convert co-created communities into powerful media and marketing assets—allowing these communities to become long-term brand equity.
Market Context and Outlook
Roblox has grown into one of the world’s largest UGC platforms, with over 97.8 million daily active users, primarily Gen Z and Gen Alpha. In order to effectively reach this audience, traditional one-way IP deployment is no longer sufficient—community-based co-creation and engagement are essential.
GeekOut is already receiving strong interest from multiple IP holders and is preparing to kick off several collaborative projects in the coming months.
“We’re seeing tremendous interest from IP holders and are already moving forward with initiatives that enable co-creation and community activation. We’re excited to help establish this new global standard of IP-UGC collaboration—starting right here in Japan.”
— Soichiro Tanaka, CEO, GeekOut Inc.
About GeekOut
Company Name: GeekOut Inc.
Headquarters: Minato-ku, Tokyo, Japan
CEO: Soichiro Tanaka
Established: March 2022
Business Domains: Immersive media, Roblox content development, and strategic support
Press Contact
Email: info@geek-out.io