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GeekOut Supported the Launch of Nikkei’s “Roblox Bureau”
GeekOut K.K. (Headquarters: Minato-ku, Tokyo; CEO: Keigo Aoki; hereinafter “GeekOut”) supported the planning, production, and implementation of the newly launched “Roblox Bureau” on Roblox by Nikkei Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Tsuyoshi Hasebe; hereinafter “Nikkei”).
This initiative is part of Nikkei’s special project “α- The Future of 2 Billion People”, which aims to create new media touchpoints with younger audiences, particularly Generation Alpha —those born in or after 2010. In a groundbreaking move for a newspaper company, Nikkei journalists now disseminate information through official avatars, realizing an unprecedented and innovative approach to journalism.
1. Background and Objectives of the “Roblox Bureau”
With the goals of building connections with Generation Alpha and delivering innovative media experiences, Nikkei launched its “Roblox Bureau” on Roblox, a virtual space platform boasting 150 million daily active users.
- Engaging with Generation Alpha: As it becomes increasingly difficult to reach Generation Alpha through traditional advertising and media, Nikkei is exploring new forms of communication by entering the virtual spaces where this generation naturally gathers.
- Innovative media experiences: By venturing into a UGC platform and delivering interactive, two-way information through avatars, a traditional newspaper publisher presents a new vision for next-generation journalism.
2. Scope of GeekOut’s Support
GeekOut brings strong expertise in supporting IPs, media companies, and brands on Roblox, as well as in designing co-creation initiatives with UGC creators. For this project, GeekOut provided comprehensive support in the following areas:
In addition, as part of this project, Soichiro Tanaka, Founder and Director of GeekOut, appeared as a speaker at an online event hosted by Nikkei.
- Planning and implementation support for the launch of the “Roblox Bureau”
- Official avatar production: Creation of official avatars for Bureau Chief Ren (Masaharu Ban) and Bureau Reporter Rin (Asuka Hata)
- Design and experiential support for online events
3. Related Online Event Overview
| Item | Details |
| Event Name |
Online event hosted by Nikkei |
| Date&Time |
January 8, 2026 (Thursday), 17:00–18:00 (JST) |
| Format |
Online（NIKKEI LIVE） |
| How to view |
Archived video available via the URL below ※ Nikkei Digital subscription required. Archived video |
| Speakers |
Masaharu Ban（Ren）：Nikkei Roblox Bureau Chief Asuka Hata（Rin）：Nikkei Roblox Bureau Reporter Hiroki Katayama：General Chief, Game Lab, Creators Lab, Fourth Business Division, Kodansha Soichiro Tanaka：Director,GeekOut |
4. Future Outlook
As Roblox continues to grow as one of the world’s largest UGC platforms, particularly among Generation Z and Generation Alpha, GeekOut will further strengthen its support for media companies, IP holders, and enterprises seeking to co-create with UGC ecosystems and communities to deepen fan engagement.
Multiple collaborative projects are already scheduled to launch within the coming months, and GeekOut remains committed to enhancing corporate presence on next-generation platforms.