GeekOut Inc. joins "FANY X Lab on Roblox", a project in which comedian creators from Yoshimoto Kogyo participate in game development.
GeekOut, Inc. will take on the challenge of creating a global entertainment business on "Roblox".

GeekOut Inc. (hereinafter referred to as “GeekOut”), FANY Inc. (a wholly owned subsidiary of Yoshimoto Kogyo Holdings), and YDC Inc. will develop content in “Roblox” with various partners, including IP owned by Yoshimoto Kogyo, with a view to global development, as a partner company of “FANY X Lab on YDC will develop its business as a partner company of “Roblox”, which develops content with various partners for global expansion, including IP owned by Yoshimoto Kogyo.

Roblox is a global platform where millions of people gather, connect, create, and self-express through immersive virtual experiences. Every day, on average, more than 66 million people*1 around the world play, learn, communicate, and build friendships as they explore millions of user-generated digital experiences.

*1 Roblox’s official stat as of March 2023

As Yoshimoto Kogyo brings its IP and planning capabilities to the global platform Roblox, where comedians and creators create and share content and form communities, we will leverage our knowledge and experience as a pioneer in Roblox to plan, develop, and design virtual experiences on Roblox. In this way, we will expand the possibilities of the global entertainment business.

Contents of FANY X Lab on Roblox:
Game development: Game development by talent and creators
2. Digital asset sales: Avatars, fashion, emotes, and other items
3. Promotion: Promotion to increase awareness of Roblox in the Japanese market
4. Advertising: Advertising on the Roblox platform and support for participating companies
5. Creator training: Creator training in collaboration with Yoshimoto Kogyo’s academy division

From Roblox Japan Representative Ari Staiman
The Roblox community in Japan is growing rapidly and has become the fastest growing market in terms of DAU by 2022. This creates a unique opportunity for Japanese creators and brands to connect with an engaged audience, and the collaboration between GeekOut K.K., Yoshimoto Kogyo, and Fany X Lab will enable Japanese creators to create interactive and immersive virtual experiences, The collaboration between GeekOut, Inc.

From Soichiro Tanaka, President of GeekOut Inc.
With Roblox, you can create content that will engage people all over the world with a single idea or worldview, even if it is a simple one. We hope to do our best to support Yoshimoto Kogyo so that their wonderful IP and talent can be shared with people all over the world.

GeekOut Inc.

GeekOut, Inc. is a company that supports corporate brands and consumers who are seeking and challenging advanced communication methods with “geeks” who are passionate about and deeply understand emerging technology platforms, and is committed to the development of the creator economy in emerging technologies and the creation of a new type of content for the mass market. We will contribute to the development of the creator economy and the promotion of mass adoption in emerging technologies by supporting corporate brands and consumers who are seeking and challenging advanced communication methods with “geeks” who are passionate about and deeply understand technology platforms.

Company Profile
Company name: GeekOut K.K.
Location: 2-20-7 Azabujuban, Minato-ku, Tokyo
Representative: Soichiro Tanaka
Establishment: March 2022
URL：https://geek-out.io/en
Business: Metaverse solution business
●Email: info@geek-out.io